Brief: Celebrate Kylian Mbappé's remarkable rise to stardom and connect his past to his present.

Role: Copywriter.

At only 20 years old, Mbappé was already one of the world’s best football players. 

Beginning with the line ‘Love your dream until it loves you back’, we created a film showing the one consistency in Kylian Mbappé's remarkable rise from the Parisian suburbs to global superstar: he has always dreamt of being the world’s best football player, and he has always loved that dream.

Along with the film, we also created a gigantic mural in Bondy, the area that made him, to inspire the next generation of kids to love their dreams too.

In 2024, Nike used our line again to announce Mbappe's move to Real Madrid, which was a proud moment five years later.