Brief: Use Euro 2020 to highlight the impact of migration on English society.
Role: Creative.
Thanks to migration, a football pitch in 2021 is now a map of the world, yet during the Euros it became more clear than ever that the impact of migrants and migration on football is under-appreciated at best, and wilfully ignored at worst.
"Football Moves People" was a social and OOH campaign that revealed the true impact of migration on English football. It was widely shared on social media and achieved fantastic cut through.
Press:
