More Work: VISA, MasterCard, Budweiser..
Brief: Activate Europcar’s Premier League partnerships in a competitive market, landing the brand as the preferred choice for football fans.
Solution: We used player access and augmented animation to create engaging ‘explainer’ style films that focused on the “journey” of players and clubs close to the hearts of Premier League fans. The inherent value and emotion of the films meant they achieved strong organic pick-up amongst fans of Europcar’s sponsored teams.
Brief: Use MasterCard’s UEFA Champions League sponsorship, without any direct access or rights, to develop affinity with fans.
Role: Creative lead from inception to completion.
Solution: A cross-platform campaign focusing on the devotion of Champions League fans that landed the brand’s “Madness or Priceless?” messaging with a series of ‘explainer’ style videos. The videos performed well amongst dedicated fan groups that are usually difficult to reach for advertisers in football by championing the supporters and their creations.
Brief: Activate VISA’s Confederation’s Cup sponsorship with a truly global campaign that took fans - who are often reluctant to travel for the CC - to the heart of the action in Russia.
Solution: Using COPA90’s global ‘creator network’ of fans we paired up dedicated supporters from each visiting nation with ‘surrogate’ Russian fans who’d learn the culture of their adopted nation and support them on behalf of the fans back home. This combined Russia’s trademark hospitality with authentic insights from each team - Mexican tailgates, Chilean chanting - that ended in our surrogate fans leading the line in Russia. With media support, the campaign delivered over five million views and 15m impressions.
Brief: When Lincoln City’s fairytale FA Cup run brought them to London to face Arsenal, Budweiser recreated their local pub on Holloway Road. We were brought in to activate this authentically.
Solution: A social media take-over for the day, with POV fan coverage from the pub on Snapchat and the story told with a simple Facebook film. The simple campaign delivered over 300,000 views for the brand.