Brief: Inspire female athletes with Nike's "Crazy Dreams" platform. 

Role: Copywriter.

We created a mix of OOH and social work for this campaign for Nike's global roster of athletes.

My favourite piece of work was for Caster Semenya, a South African runner whose body naturally produces higher levels of testosterone than other women. Working with her whilst she fought an unjust ban from competition was a career highlight in 2019, and still is today.