Brief: Land Pepsi as a fun lifestyle brand amongst the young 'soccerlite' audience by showing a different side to the roster of signed players.
Role: Creative lead.
Deliverables: 10 hero YouTube films, with a suite of supporting natives across Pepsi and COPA90 social channels.
Pepsi's roster of footballing talent for 2018 was pretty formidable - but the likes of Lionel Messi, Dele Alli and Carli Lloyd are often too media trained to seem like real people.
Brought in at a challengingly late stage in the creative process, we managed to produce some warm, shareable moments that made the usually untouchable players relatable. By using the 'Would You Rather?' paradigm, we posited some incredibly silly questions to some of football's most famous faces that was guaranteed to create original soundbites.
With a simple execution we succeeded in landing Pepsi as a fun lifestyle brand with a dazzling lineup of players, making the most of our target football fan's 1 minute 'phone moment' with lovingly illustrated and disarmingly funny content.