Brief: Use the Euros to celebrate grassroots football. 

Role: Copywriter.

When we knew the big Euros sponsors would be celebrating superstars, we turned the spotlight on football's most under-appreciated players: you. The greatest teams the world has never seen. (Note: I concepted and wrote this film, but didn't attend the shoot or work on final delivery.)

As part of the campaign, we commissioned COPA90 to create a real documentary series on the greatest teams the world has never seen, also below.